articles posted with tag: music-marketing | See all tags
Rock of All Ages
Last night I caught the PBS airing of “Paul McCartney: The Space Within Us”, a concert and interview documentary. One thing that struck me, yet was not surprising, was the span of generations present at his shows. From teen punks to soccer moms (and dads) to boomers, the range was vast. In many cases it looked like a real family affair, even with some babes in arms and toddlers in tow.
In case you thought using music as a marketing tool only works with teens and twenty-somethings, think again.
Posted Friday November 30, 2007
in marketing with music,
music,
music marketing
Music + Marketing = Win-Win
Digital Music News reports a huge investment by energy drink brand Red Bull into the music business, including a state of the art recording studio at their U.S. headquarters in California. Details are scarce for now, but the report also says that many top music executives are in on the happenings.
Clearly the brand is looking to enhance and expand its lifestyle profile by adding music artists to the list of tastemakers and events, mostly in the realm of extreme sports, that they are already aligned with. It remains to be seen whether these artists will be household names or not, but my guess is they will first go after acts who also fit into the extreme sports lifestyle, such as emerging acts in punk, and DJs.
This arrangement should be a win-win for Red Bull and the artists (and labels? producers?) it works with. The scenario will likely include things like Red Bull having exclusivity on some singles that can be digitally and otherwise distributed to their consumers; and of course tour support. In exchange, the artist will probably get free studio time, added exposure, and of course money. The trick here is to work the deal so that the artist gets the money and promotion without feeling like – or coming off to their fans as – a shill. Look for an upcoming white paper on this very subject from Combo Platter.
Often referred to as “Bands and Brands” or something similar, you will see lots of discussion on this type of association here.
Posted Tuesday November 20, 2007
in bands and brands,
marketing with music,
music,
music business,
music marketing,
red bull
Emotions Mean Business
People make decisions based on emotion rather than facts or logic. That is not meant to criticize, after all I’m a people too; rather it’s a familiar observation borne out time and again. I have read actual poll summaries that say folks preferred one person’s position on the issues, but liked another person more and so that’s who they’d be voting for.
(But I’m not going THERE.)
Where I am going is that this is Reason Number One to use music and events as marketing tools. People, when they’re listening to a cd, or at a concert, or attending a festival, are having FUN. They LIKE being there. They CHOSE to be there doing that instead of somewhere else doing something else, and they most likely spent their hard-earned money to do it. And the best part is, at least at a concert or festival, there’s a bunch of other people who are there for the same reason.
Don’t you think you should be a part of that?