articles posted with tag: events | See all tags
What a Sponsor Wants
I often hear or read questions that go something like this: “How can I find a sponsor that values my (cause, industry, etc.)?”
Like individuals, sponsors want to know what’s in it for them. If they “like” your cause, it’s because your cause lines up with what the sponsor’s customers like, and sponsoring your cause will help them to reach those customers. So to find a sponsor, you have to create value that will give them great ROI – “Return on Investment”. Sponsorship is strictly a marketing decision, and they want marketing benefits in exchange for their money.
Go here for more information to give you some ideas about what to offer a potential sponsor.
I strongly advise you, if you are seeking a sponsor, to hire a professional such as Combo Platter that understands your industry, the sponsor procuring process, and how to speak the language of marketing decision-makers.
Posted Wednesday January 2, 2008
in event marketing/sponsorship,
events,
festivals
Emotions Mean Business
People make decisions based on emotion rather than facts or logic. That is not meant to criticize, after all I’m a people too; rather it’s a familiar observation borne out time and again. I have read actual poll summaries that say folks preferred one person’s position on the issues, but liked another person more and so that’s who they’d be voting for.
(But I’m not going THERE.)
Where I am going is that this is Reason Number One to use music and events as marketing tools. People, when they’re listening to a cd, or at a concert, or attending a festival, are having FUN. They LIKE being there. They CHOSE to be there doing that instead of somewhere else doing something else, and they most likely spent their hard-earned money to do it. And the best part is, at least at a concert or festival, there’s a bunch of other people who are there for the same reason.
Don’t you think you should be a part of that?