Lifestyle Brands Are the New Record Labels

As major record labels continue their agonizingly slow implosion, brands have been picking up the ball in recent years and running with it in an effort to affiliate themselves with artists and their fan bases. This is something I’m a huge fan of, especially when the brands pick emerging artists that have yet to hit the big time. Becoming a true patron, as it were. Being a part of that journey with a music act – or a painter, or a chef, or any other creative for that matter – can reap huge rewards for all if it’s done with care and in the spirit of genuine partnership. That’s the key – it’s got to be “real” to work. Here’s a great article on the topic from the NY Times.

If your brand needs new ways to engage an artist and their audience, contact Combo Platter.