Musicians Using Twitter in the Creative Process

Social media has long been a great avenue for musicians to connect with fans ever since MySpace blazed the trail some years ago. Although that particular platform has nosedived to has-been status in recent years, the paradigm shift it ushered in remains entrenched and probably will be for a very long time, though the players will always evolve.

Hopefully most artists enjoy the direct interaction with their fans that social media offers. Some may at times view it as yet another necessary but sometimes unwelcome distraction from the creative process. But in a fascinating development, Twitter recently acted as a catalyst for creative collaboration for Curt Smith of Tears For Fears and a means for Erykah Badu to – quickly – get clearance from Sir Paul to sample a Wings song on her upcoming release.

In a related but slightly different vein, 30 Seconds To Mars used a dedicated website to allow fans to be a part of the recording process and contribute artwork for their latest CD. Look for the details in this article.

Love it! What might this bode for the future? (Marketers could learn a thing or two here.)

How have you used social media in the creative process?