Better Than The Van

With South by Southwest a mere two months away, hopefully musicians playing the music portion of the fest (and those coming in the hopes of landing some guerrilla gigs) are touring their way to Austin rather than just going round-trip from their home base. If so, then Better Than The Van, a touring-band-support-system-cum-social-network, is very much worth looking into.

Marketers have a great opportunity here as well, not just for acts on the way to SXSW, but all year ‘round. BTTV offers dirt-cheap advertising, and I for one see all kinds of opportunities for great campaigns.

Posted Tuesday January 19, 2010
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