Trident Gum Turns Fan Tweets into Full-Page USA Today Ad

From Mashable: This article tells us of a nothing-short-of-brilliant ad campaign by chewing gum company Trident that features tweets from some fans of their latest product, Trident Layers.

Even more beautiful than the execution is the simplicity of the idea. No doubt other marketers will jump on this concept and re-make it in their own image, but kudos to those at Trident for being the first. Everyone else will look like a copy-cat.

Or will they? Can’t wait to see what they come up with next!

Posted Friday December 18, 2009
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