Mobile Record Stores?

This is a brilliant idea. Imagine a local record shop (always the best ones) that is almost inevitably struggling to keep its doors open, being able to save rent by closing down it’s brick-and-mortar location in favor of a regional “truck store tour” that would visit your town once or twice a month? Throw in a live in-store (“in-truck”?) performance and voila!

Or how about a thriving store creating a mobile counterpart that supports local artists as they tour. Also a great opportunity for businesses to sponsor, say a local eatery that brings the truck to your town and includes free grub as part of the fun. And if a deep-pockets company were to get involved – WOW.

Naturally such a truck could be branded all kinds of ways thereby offering a mobile billboard for the store and any sponsors. Great grass-roots marketing.

Love it!