The Chicken or the Egg?
Democrat Howard Dean’s 2004 run for the Presidential nomination is largely credited with bringing campaigning into the 21st century, as he utilized the power of the internet to recruit and mobilize volunteers, communicate with supporters, not to mention raise funds. Fast forward four years and now we see all kinds of engagement marketing tactics being used by the candidates and political organizations like MoveOn, including text messaging campaigns, video contests, and presence on every social networking site under the sun.
So has politics learned so much from great marketing campaigns, or is it the other way around? Either way, it’s fascinating to watch.
Posted Thursday April 24, 2008
in marketing
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