Street Teams
Record labels and independent musicians have been utilizing street teams to deploy on-the-street guerrilla marketing tactics for a long time. But mobilizing these fans can be a complicated exercise in logistics and time management.
Now there is an online software platform available for managing street teams no matter where they are. A great idea whose time has come and something events also should look into. It’s comprehensive, user-friendly, with built-in quality control and incentives for the best street teamers.
Check out Fancorps.com.
Posted Tuesday April 22, 2008
in festival/event management,
marketing with music,
music business
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