South by Southwest Hosts Marketing with Music Panels

One of the (many) reasons SXSW is such a hot property is the daytime panel discussions at which top industry pros discuss myriad topics relevant to the business of music. Panels are only open to badge-holders, which means you have to be a festival registrant. (SXSW also sells wristbands for fans who are only interested in attending the artist showcases.)

This year there will be two panels discussing the partnership opportunities between bands & brands:

Brands, Bands, and Fans
Here’s the description of the panel according to the website:
With the traditional music industry in a state of flux, new opportunities for investment and exposure are arising. Music has the ability to inspire passion, engage audiences on a variety of levels, and offers a versatile media for conveying thoughts, feelings and ideas. It is no surprise then that consumer brands around the world see music as an effective platform for delivering a brand experience. Leading music and brand specialists look at which campaigns actually succeed in putting value back into music, and what lessons can the music industry learn to develop preferable brand partnerships in future.

This Year’s Model: Brand Labels
Description:
The music business is undergoing a sea of change as name artists become free agents and new artists question the value of the traditional label/publisher relationship. There are only so many movie, TV, and game slots to expose new music. Starbucks Hear Music has opened the door to yet another alternative: the brand label. Brands are becoming very active in working with artists in more of a partnership arrangement. The panel will discuss the opportunities and ramifications of this new model.

Posted Wednesday March 5, 2008
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