South by Southwest
Spring Break for music industry folk takes place every March in Austin, Tx. Being a native Texan, SXSW is a ritual for me. Now that I’m in Seattle, it’s not as easy to get to, but get to I do.
When I first started going in the mid-90’s, folks were complaining about how it had grown from a cool little event that showcased the best of Texas and regional music, to a commercialized sellout that kowtowed to the major labels. Well if that were the case circa 1995, it’s now a grotesque orgy of expense accounts, schmoozing and marketing, with a little music thrown in.
I still have a blast every year! Drop me a line if you’re going.
Posted Sunday February 24, 2008
in marketing with music,
music business,
sxsw
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