Blurring the Lines

Superstar hip-hop producer Timbaland has agreed to produce songs exclusively for distribution to subscribers of Verizon’s V-Cast service. Subscribers will get other exclusives too, such as “making of” videos, and of course ringtones and ringbacks.

You might be saying to yourself, “Wait a minute, I thought Verizon was a cell-phone service. But this sounds more like an entertainment service.”

Now THAT is Engagement Marketing.