Study: Marketing (at) Events Increases Purchase Intent
A recent study by the Advertising Research Foundation gives some hard data on the benefits of marketing at events. Primary in the results is the impact of the interaction. (What I’ve referred to as Engagement Marketing.)
The study shows that customers who had some face time with a brand expressed a higher intent to buy, and then goes on to say that at least 50% of consumers who express intent to buy actually follow through on that intent.
Notoriously difficult to measure and prove to the number-crunchers, the impact of engaging your customers nevertheless cannot be underestimated.
Read the full article here.
Posted Sunday February 3, 2008
in event marketing/sponsorship,
marketing
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