Shock N Rock

File Under: Oh Brother.

As I often espouse in this blog and on this page, and as you probably have seen for yourself, music is ubiquitous these days as a marketing tool. Free downloads are all too common (read: tired), and cell phone companies have been incorporating MP3 players into their devices with great success in the past few years.

So marketers of all kinds are now trying to capitalize on the MP3 trend. One new entry is Taser.

Yes, that’s right. You can rock while you shock.

While I obviously support the use of music in marketing, that’s not to say that it’s a one-size-fits-all idea. Sometimes it comes off as parents trying to be cool around their kids’ friends and ending up looking ridiculous. Is that what Taser’s doing? I think so, but time will tell.

Posted Wednesday January 9, 2008
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