What a Sponsor Wants
I often hear or read questions that go something like this: “How can I find a sponsor that values my (cause, industry, etc.)?”
Like individuals, sponsors want to know what’s in it for them. If they “like” your cause, it’s because your cause lines up with what the sponsor’s customers like, and sponsoring your cause will help them to reach those customers. So to find a sponsor, you have to create value that will give them great ROI – “Return on Investment”. Sponsorship is strictly a marketing decision, and they want marketing benefits in exchange for their money.
Go here for more information to give you some ideas about what to offer a potential sponsor.
I strongly advise you, if you are seeking a sponsor, to hire a professional such as Combo Platter that understands your industry, the sponsor procuring process, and how to speak the language of marketing decision-makers.
Posted Tuesday January 1, 2008
in event marketing/sponsorship,
events,
festivals
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