Rock of All Ages
Last night I caught the PBS airing of “Paul McCartney: The Space Within Us”, a concert and interview documentary. One thing that struck me, yet was not surprising, was the span of generations present at his shows. From teen punks to soccer moms (and dads) to boomers, the range was vast. In many cases it looked like a real family affair, even with some babes in arms and toddlers in tow.
In case you thought using music as a marketing tool only works with teens and twenty-somethings, think again.
Posted Friday November 30, 2007
in marketing with music,
music,
music marketing
Commenting is closed for this article.